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Amrop's New Image
01.01.10 A Brand is a story. We will tell you ours. Like all Great stories, our also responds important questions. Why choose Amrop? Context matters. Amrop is a global context driven executive search company. We help our clients build their businesses by finding leaders adept at working across borders, in markets around the world. All of the activities we perform, from Executive Search to Management Assessment and Board Consulting, is orientated by our comprehension of context. Context of business, financial, cultural, candidate and service. As we mentioned, out story is more than just words and images. It’s action. That is why, to provide a context driven approach, we divide our performance in 3 key areas: 1. Contextual Knowledge 2. Senior Attention 3. Our Global Network The combination of these aspects contribute to our Context Driven approach – the glue that unites Amrop and that differentiates it for other executive search companies. Our logo: Our new logo is a symbol of Quality, designed to stand out in our market. But it’s also an essential part of the history of our brand, because it represents the context driven approach that Amrop has always followed. We call our logo "Nexus”. It’s formed by various arrows that surround the center. The different colours represent a network of specialists of different contexts around the world, that join and focus their knowledge and expertise to respond to client needs, which are at the center.
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